Listings that Check All the Boxes (SEO, Click-Through-Rate, and Conversion Rate)
First, We Start with Market & Psychographics Research
Gaining an understanding of your audience’s psychographics is essential.
What makes them itch like poison ivy?
What thirst would they cross the Sahara to quench?
How do we make them look at your product like Kim Kardashian looks at Kim Kardashian?
To answer these questions, we will:
Read blogs written for your target audience
Watch YouTube product reviews of your competitors
Check out Reddit pages related to your niche
Look through niche related posts in Facebook Groups
Analyze your competitor’s listings and read their reviews
Next, We Dive into Keyword Research
Listing creations come with SEO Level 1 keywords in place. For optimizations, we will determine if your listing needs SEO Level 1, 2, or 3 KW Research.
For SEO Levels 1 and 2, we will use Helium 10’s Cerebro to mine KW data from competitors and implement what’s known as the Relevancy Score Method.
We’ll review data points like Relevancy Score, Keyword Sales, Search Volume, Number of Competitors, and CPR to come up with a shortlist of keywords matched for the listing
This shortlist of 50 important keyword phrases is what we’ll consider for the front end of your listing. We’ll also provide 85-100 characters (3-5 phrases) of A+ Content Image Alt-Text (backend SEO).
For Levels 1 & 2, typically we choose a balance between longtails, mid-level competition, and high search volume phrases. However, in the client brief, you can select your preference for keyword selection.
For SEO Level 3 we will use Cerebro to find valuable keywords that your product is already on the cusp of ranking for and insert them multiple times. This helps boost rank organically (for Level 3 only).
For more info on each level, see our Ongoing SEO Process.
And Now the Creative Work Begins!
Armed with your client brief and our market research, we construct a thorough outline, ensuring all essential points are covered.
From that blueprint, a native-English-speaking copywriter crafts engaging copy and image guidance targeted to your audience. We then infuse the text with your keywords, making sure to maintain a good flow.
Then, we send the draft to one of our editors to dial it in even further. Two pairs of eyes are always better than one!
You will receive a “Master File” as a Google Document. This doc will contain your main listing copy and links to other deliverables — Keyword Research, A+ Content Guidance, etc.
If anything needs to be changed, you can make comments directly on Google Docs. 2 revision rounds are included with every project.
Once approved by you, we move to the photography and/or graphic design phase (if you ordered that) to bring the vision to life. Graphic design also comes with 2 revision rounds.
Once it’s been thoroughly reviewed, we hand it over to you.
But if you need help loading it up into Seller Central, just let us know.