Stop Missing Out On Your Amazon Store’s Organic Traffic Potential
Implement Guava’s Ongoing SEO Strategy
Our SEO Strategy for Brand New Listings
Even if you have pre-existing listings, read the game plan below as we will jump into the level that makes sense for your products.
Level 1 : Foundation
Objective: Organically index your listing for 200+ vital keywords.
*When you order a new listing, it comes with Level 1 SEO keywords already in place.
Target Time to Level 2: 1-1.5 months (though in some cases, it can take longer)
With a Guava SEO Subscription:
30 days after the listing goes live (inventory received), we will check the organic keyword count.
If it's less than 200, we will reevaluate in 2 weeks. If still less than 200, we will redo Level 1, and update your listing with new keywords (we will update it in Seller Central too)
Requirements to move to Level 2:
Minimum of 30 days
200+ organic keywords
Level 2: Expand Indexing
Objective: Organically index your listing for 800+ keywords.
Target Time to Level 3: 2-5 months (though in some cases, it can take longer)
With a Guava SEO Subscription:
We will supply new backend search terms (generic keywords) and update your listing in Seller Central
These individual words will increase the number of indexed keyword phrases for your listing.
This process takes a minimum of 30-60 days. After 30 days, we'll review the progress. If your listing has reached 800+ organic keywords, we will advance to Level 3. In most cases, though, it takes a minimum of 60 days.
If, after 60 days, your listing hasn't achieved 800+ organic keywords, we will repeat Level 2 and continue every 30 days (there may be some scenarios where we rerun Level 1 as well)
While some listings can reach 800+ organic keywords 3 months from launch, many times, it takes up to 6 months. We will rerun level 2 to expand indexing until your listing has reached 800+ organic keywords
Requirements to move to Level 3:
Minimum of 30-60 days
800+ Organic Keywords
50 Keywords Ranked 20-50
Level 3: Boost Rank
Objective: Identify valuable keywords in the strike zone (rank 20-50) and organically elevate them to rank 1-19 to increase traffic.
With a Guava SEO Subscription:
We will pinpoint 6-8 strike zone keywords to target
These keywords will be inserted into your listing multiple times.
We will perform "surgery" on your listing. We will avoid removing keyword phrases currently ranked 1-19 but may relocate them if target keywords have a higher search volume.
We will make minor copy adjustments to ensure the new or rearranged keywords flow seamlessly.
We will rerun this process every 90 days, anticipating that increased sales over time will make your listing competitive for higher search volume keywords.
In later runs of Level 3, we may target fewer strike zone keywords (in order to not remove high search volume keywords that are already ranking 1-19)
Ongoing SEO Game Plan for Your Pre-Existing Listings
Scenario 1:
We will initially assess your listing's indexing/ranking status. If your listing indexes for 800+ organic keywords and has 50 keywords ranking 20-50, we will immediately proceed to Level 3.
We will then rerun Level 3 every 90 days, expecting that increased sales over time will make your listing competitive for higher search volume keywords.
Scenario 2:
If your listing doesn't meet Level 3 requirements, we will begin with Level 1 or 2 to ensure your listing contains the most vital keyword phrases. After that, we will follow the same progression path as New Listings. Though Level 3 might be reached more quickly depending on how long your listing has been up.